Rape Essay Example | Topics and Well Written Essays - 1250 words

Rape - Essay Example It is essentially intended to humiliate, demean and harm the victim. In looking at physical results of rape, the victim is often but not always choked or strangled at some point during the rape and will often suffer from ligature marks around the neck after the rape itself Due to forced penetration, genitals of the rape victim can become swollen and bruised. In addition, bruising around the rectal area can also become bruised and swollen. Many rape victims are left with STDs after a rape occurs, and often suffer this physical affect for a lifetime. Rape victims, when female; may also become pregnant after a rape occurs. This often leaves the victim with a decision of whether to get an abortion or not. A rape victim may also experience trouble urinating after an attack, or may suffer from urinary tract infections. Abdominal pain and cramping after an attack is also common. Some victims of rape may even experience skin problems, headaches, loss of appetite, excess appetite, sore throat, nausea, back ache and pelvic soreness. The most important thing though for rape victims to do after an attack, is to seek medical help immediately. It is crucial for victims to not bathe or shower directly after an attack, as the emergency room staff will need to acquire evidence from the victim’s body in order to identify the rapist. The psychological fallout that rape victims suffer is often lifelong due to the horrific experience of being raped. These psychological symptoms include depression, anxiety, feelings of guilt over what has happened (even though rape is never the victims fault), nightmares, flashbacks, a feeling of emotional numbness, irritability and debilitating or extreme fear. A rape victim may experience something called PTSD (post traumatic stress disorder) which is a psychological disorder brought on by extreme stress and fear, much like what a rape victim experiences during a rape. Other psychological symptoms include an overall

Difference Between Business Proposal and Formal Research Essay Example for Free

Difference Between Business Proposal and Formal Research Essay The final objective of the business proposal and a formal research establishes the differences between the two studies. Business proposal has a practical orientation and is designed to find the best solution to a problem in order to generate either financial savings or greater revenue (Bazerman, M. H., Moore, 2009). On the other hand, a formal research builds upon other comparable research to discover, demonstrate or test a hypothesis. It has no financial implications and generates a wide variety of findings that may be made applicable in a wide variety of contexts. Business proposal defines the problem as a business decision making concern, formal research estimates the problem as a potential contribution to scholarly research. When it comes to data gathering and use, business proposal looks for available data sources to make a decision, formal research produces own data to make a discovery. The approach for business proposal is to analyze different alternatives, for formal research is related to performing an experiment. Business proposal normally doesn’t use theoretical work ; on the other hand, formal research defines the theories that support the variable utilized in the hypothesis. The capability of the formal research consists of contributions to the academic world and the scholarly work while capability of a business proposal is to find solutions to business problems. Despite the many differences between business proposal and research project, there are some commonalities. One of them is that the findings in both cases may or may not be presented with headings and subheadings (Bazerman, M. H., Moore, 2009). Business proposal and formal research should work together. If no formal research is present , the proposal will be useless. To write a business proposal, there is a need to conduct a formal research on the market. The reason it is so important is that the viability of the business can be determined. It wouldn’t be logic to initiate any kind of business if the products or services are not needed by the visualized market. Business decisions require intelligence and how research can provide that intelligence. Business proposals contextualize the findings from formal research in an existing organizational structure.

Receptor Protein :: essays research papers

Receptor Protein – Protein that binds to a specific single molecule, enabling the cell to respond to the signal molecule. i.e. – The muscles of a person exercising can not contract without receptor proteins and signal molecules that tell the muscles when to contract and when to relax. Second Messenger – Signal molecule produced in response to the binding of a chemical signal. Acts as a signal molecule in the cytoplasm. Signal Molecule – Carries information throughout the body and to other cells. Ion Channel – A large protein in the cell membrane that transports a specific ion. Enzyme Action – Speeds up chemical reactions in the cell Beta Blocker – A drug that interferes with the binding of signal molecules to receptor proteins and heart muscles. Changes in permeability – Occur when a receptor protein is coupled with an ion channel. Functions of receptor proteins The signal molecule binds to the receptor protein that’s specialized to fit the molecule. Binding of a signal molecule to the matching receptor protein causes a change in the activity of the receiving cell in three ways: 1.  Ã‚  Ã‚  Ã‚  Ã‚  Changes in permeability of receiving cell 2.  Ã‚  Ã‚  Ã‚  Ã‚  Triggering the formation of second messengers inside the cell 3.  Ã‚  Ã‚  Ã‚  Ã‚  Activating the enzymes inside the cell 1. Changes in Permeability An Ion Channel may be coupled with the receptor protein, is in Figure 4-8 on Pg. 84. The binding of the second messenger and the receptor protein causes the Ion Channel to open. This allows specific ions to cross the cell membrane. 2. Second Messengers Receptor protein can cause a second messenger to form inside of the cell. Some second messengers activate enzymes, triggering a series of biochemical reactions in the cell.

Real Choices at Starbucks

Real Choices at Starbucks Starbucks started as small coffee shop in a tourist area called Pikes Place Market in Seattle. The three unknown pioneer of Starbucks wanted to share their passion for brewed coffee and tea. During their first year in the business, they experimented with all sorts of coffee blend until they came up with their own flavor. Their business became an instant success using the word of mouth selling brewed coffee cup by cup. This is what inspired them to open a second store to target the wider market. By the early 1980’s, Starbucks expanded to four new stores in Seattle area.Since then, they became the largest retail company in the world. This coffee company grew from four Starbucks store to having currently 16,635 stores globally including 11,068 in the United States, 1000 stores in Canada, and more than 800 in Japan (Salomon 271). This amazing expansion can be attributed to Howard Shultz’s dedication to brewing coffee who bought the coffee’s trademark twenty five years ago. The main reason Starbucks has done so well for four decades can be attributed to their commitment to high quality products and passion for educating customers to appreciate the qualities of fine coffees.Strength Starbucks has become a popular company for selling the best tasting coffee products around the world. As a result, everyone saw Starbucks as the biggest and best in the business (Higbee 6). They acquired a solid brand reputation and have a world renowned company logo. There are no other national coffee bar competitors in the same scale as Starbucks. They are the only competitor in the coffee business that has a recognized brand image. They also own trademarks, copyrights, domain names, patents. The current SEC filing of Starbucks shows that the company is in a positive financial condition.The company’s total revenue for the first quarter of fiscal 2012 had increased sixteen percent and the net income was up more than ten percent (Smith , http://wallstcheatsheet. com/). This result was primarily driven by increase revenues from company-operated stores, licensed stores, and CPG foodservice contributing to approximately $3. 44 billion (http://investing. businessweek. com/). The overall areas of Starbucks business, from domestic and international retail operations to the company’s specialty businesses delivered strong financial performance, and innovation was the reason for the success of the company’s operations.The statement below shows the current financial status of the company as of January 1, 2012. Financial Statements Results of Operations (in millions) Revenues Quarter Ended ___________________________ Jan 1, Jan 2 % 2012 2011 Change _________ ________ ________ Company-operated stores $ 2,731. 8 $ 2,451. 3 11. 4% Licensed stores 306. 6 254. 3 20. 6 CPG, foodservice and other 397. 245. 3 62. 0 Total net revenues $ 3,435. 9 $ 2,950. 8 16. 4% Weakness Even though Starbucks has strength to stay in the business, it also has a few weaknesses. Starbucks must deal with these weaknesses in order to remain as a competitor in the retail market. One of the company’s most prevalent obstacles is the price they charge for a cup of coffee.While most people consider Starbucks coffee as a luxury and would pay whatever price is set, there is an increasing opinion that Starbucks charges too much (Higbee 7). Sometimes it is difficult for a company to penetrate the mass market with the prices above market averages. While this weakness may not come to reality in the short term, it is possible that this company is somewhat maturing since they have grown so rapidly penetrating the U. S. market. Opportunities Opportunities present themselves when it comes to Starbucks business strategy which provided the options to strengthen its retail market.Starbucks would not be able to effectively compete with its competitors if it not with these opportunities. They continued their quest by expanding i ts retail operations and sales. They pursued other opportunities by introducing new products and develop new channels to stay on top. Starbucks is in great position to expand its global business more that they already have. Since they expanded to Europe, Canada, and Japan, they enjoyed much success in these countries and their future plan is to open more Starbucks in Asia, Latin America, and the Far East.Starbucks also created numerous partnerships that will ensure its longevity for a long time. Formed a partnership with Pepsi Company and created a coffee type bottled drink called Frappucino. These Frappucino bottles were currently being sold in shops, grocery stores, and convenient stores. This drink has grown in popularity in the past that it was labeled by the consumers as â€Å"the coffee on the go† (Higbee 6). In addition, Starbucks also partnered with Target that pave the way to opening a coffee shop inside the shopping center. ThreatsOne of the major threats to Starbuc ks is their competition with other coffee chain, such as Coffee Bean and Peet’s Coffee. Other companies, such as McDonalds, Dunkin Donuts, and Burger King already have the infrastructure in place and are instead adding quality coffee to their menu to compete with Starbucks (Higbee 8). But for one thing, many people enjoy buying coffee even though it is pricey because of the environment and experience that allow people to enjoy, relax, and mingle while sipping a cup of coffee. Other threats to Starbucks are the gas station and restaurants industry.Many people are in the habit of buying breakfast and coffee at the local gas stations such as 7 Eleven. This practice is done mostly out of habit, but also for convenience especially for morning paper paired with a cup of coffee before going to work. Many consumers are also attracted by the convenience and the economics of the big mug cup of coffee they can obtain. Other consumer concerns are the trend towards more healthy ways. More and more people are becoming aware of the risk in consumption of caffeine. Too much caffeine can produce restlessness, nausea, headache, tense muscles, sleep disturbances, and irregular heartbeats.Caffeine can also increase the production of stomach acid that causes acid reflux. And finally, the price of coffee is so volatile that it remained as the biggest complaint by its customers. Recommendation Starbucks has created such a strong corporate culture and strong work values that it allows a company to successfully engage in product diversification. However, amongst the first thing that Starbucks needs to have is to define their brand image by lowering the coffee prices. It needs to be conveyed to the market in a precise manner, so that there would be no confusion amid Starbucks customer complaints.This is vital if Starbucks wanted to maintain its domestic market share competing with the likes of McDonald, Dunkin Donut, and Burger King. They must resolve all the consumer concerns s o that they can embark on another project with smooth transition. Conclusion Overall, as long as Starbucks maintains and promotes a strong quality product without deterring from its corporate-level strategy, it will always have number of opportunities ahead. There is a very strong base for this company which will allow it to pursue desired avenues with aggressiveness and confidence. Works CitedSalomon M, Marshall G, Stuart E, Marketing: Real People Real Choice 7th Ed. P. cm. Higbee J, Liaw Z, Ting C, Tjho K, Ton M, The Future of Starbucks, http://www. mcafee. cc/Classes/BEM106/Papers/2008/Starbucks. pdf Smith G, Cost of Coffee Could Squeeze Starbucks, http://wallstcheatsheet. com/stocks/cost-of-coffee-could-squeeze-starbucks. html/ United States Securities and Exchange Commission, FORM 10-Q, http://investing. businessweek. com/research/stocks/financials/drawFiling. asp? docKey=137-000119312512032427-56VATRT3JVABGO7FIGIBD5RTCJ&docFormat=HTM&formType=10-Q#D270627D10Q_HTM_TX270627_3

Revolutionary Mothers Essay

Carol Berkin masterfully presents a glimpse of the lives of the women who were affected by the Revolutionary War through many different eyes, views, and opinions in Revolutionary Mothers: Women in the Struggle for Independence. She paints a vivid picture in your mind of how the war affected these women by not focusing on one race or political view, but rather through multiple races and political views. Throughout this book, the author describes the women of the Revolution as courageous, yet intelligent, strong, yet resourceful. In Berkin’s writings, her admiration for these women is apparent. She describes how these women felt as if they new that they had very important roles in the war, however they didn’t see them as much more than supporting the men who actually were meant to run the country. As strong willed as many of these women were, they made weak attempts at equal rights during these male dominated times. This book was given validity through supporting texts. Berkin used other authors such as Elizabeth Ellet to drive her points home. She is able to give even more personal insight from letter correspondences as well as diaries from women who were caught up in the midst of these times. Finally, Berkin uses documents such as the Philipsburg Proclamation, the Edenton Resolves, and the Book of Negroes as a foundation to much of the support or neglect thereof for the Americans. I believe that the author did an outstanding job of presenting the information in this book. Many authors would have tried to intertwine these women’s stories in order to make the story more interesting as a whole. Instead she sets aside a chapter to different groups she wants to go into detail discussing. For instance, she doesn’t try to compare and contrast the women who were on the home front to the women who followed the armies. Instead, she helps you realize the importance of both by devoting time to each group. This allows us to learn more about these women and get a grasp of what they really went through. The multiple number of resources Berkin used keep this book interesting. She does a good job of making sure there are notes in the back to go along with each chapter in the case that you want to, or need to, learn more about the chapter or to receive expanded content. Also, these notes give you a great resource for continuing your research on that chapters topic. I consider myself somewhat of a history buff. I had learned much about the wars and causes of the Revolutionary War. I had seen many documentaries about the war. This book however lent it’s hand to a completely different side of the war. You never learn about the women who are left at home, nor the women who follow the armies, nor the women who were acting as spies. My knowledge has been impacted greatly by this book. My eyes have been opened to a whole new side of the war that you never even knew existed. Overall I believe this book was a great, and relevant book for this course. I think it was interesting as a whole because of the extensive resources Berkin used. I will admit that there were some dry parts that I had to work my way through, but the knowledge gained was worth the fighting through.

5 simple job search tips you’re probably forgetting -TheJobNetwork

5 simple job search tips you’re probably forgetting -TheJobNetwork There’s a lot to keep straight when you’re looking for a job. Things you need to put on your resume or else. How to build your brand so that you don’t seem hopelessly out of date. The nuances of interview questions you’re likely to face when you get through the door. And because you’re human, you might be forgetting some painfully obvious things that need to be checked off as well. Let’s look at some of the most commonly forgotten job search to-dos. 1. Go offline sometimes.Yes, most companies have some form of online application submission these days. Yes, you want to maximize your resume and cover letter for the keyword bots. But don’t make those your entire focus. We can get so mired in the online application machine that we forget to look up and see what else might be available. Don’t forget to work your network to see if they know of any openings, or reach out to recruiters to see what they may have as well.2. It’s ok ay to let your personality shine.As a rule, it’s good to be a little wary of your full everyday self- warts and all- becoming part of the job search process. You want to be evaluated on your professional merits, not your Facebook timeline. But don’t be afraid to make (appropriate) jokes in an interview, or show some personality in a cover letter. Your interviewers and readers are people too, and they would appreciate getting to see who you are, in addition to the points on your resume.3. Tailor your resume for the specific job.Going back to the online application engines, it can be easy to forget that you’re not just uploading a PDF to a portal. You’re not just a jumble of keywords; you’re trying to show that you’re a great and obvious fit for the job opening. That means taking the specific job description and making sure your application materials line up with it. If the hiring manager has to work to make a connection between you and the jo b, that usually means a fast track to the â€Å"no thanks† pile.4. Treat your LinkedIn profile as a living resume.Let’s face it: anyone who’s thinking of bringing you in for an interview is also likely to do a little internet sleuthing. And one of the first internet stops is likely to be your LinkedIn profile. That means you need to invest in your profile’s upkeep. Make sure it at least matches your current resume, but don’t hesitate to add things as they come up so that anyone who’s looking for you can see that you’re not only evolving all the time, you’re also on it with your online presence.5. Manners always matter.Sure, sending a handwritten thank you note on fancy paper has fallen out of favor in our fast-paced, everything-digital-always society. That doesn’t mean you’re off the hook for basic courtesy like thank you notes.Again, there’s a lot going on in your job search, but if you pay attention to so me of the smaller details along the way, you’re increasing your chances of success.

Free Essays on Business Planning

Business planning plays a very important role in today’s society, and in determining the degree of success realised by a new or small business. A business plan is a written document that articulates a business concept, market potential, opportunities, growth strategies, financial requirements and management for a venture. The business plan is an essential tool for the entrepreneur and all other managers and businesses as it serves as a tool to both the internal management needs of the private entity and the informational needs of external entities that are critical to a ventures success. The business plan has been defined as being: â€Å"the culmination of a lengthy, arduous, creative and iterative process that can transform the caterpillar of a raw idea into the magnificent butterfly of an opportunity† (1) (Jeffry A Timmons) The purpose of the business plan is to clearly define the business/company in as much detail as possible and how the business/company will operate in the current market, so as financiers will be able to see the business opportunity and how much financing it requires. More specifically the business plan can be viewed or seen as a guiding analysis or document because it establishes the ventures business objectives, goals, strategies and approaches to achieving these objectives and goals. In fundamental nature it analyses the three key questions a company should know the answers to prior to writing their business plan. These are: Where are we now? Where do we intend to go? And, how do we get there? Essentially a business plan is thought to distil your ideas, rank your priorities and clarify your objectives. The business plan is normally comprised of four main sections each with several sub-sections, which aims to act as the ultimate guide to the entrepreneur/manager. The four main areas’ can come under these headings: introductory elements business section financi... Free Essays on Business Planning Free Essays on Business Planning Business planning plays a very important role in today’s society, and in determining the degree of success realised by a new or small business. A business plan is a written document that articulates a business concept, market potential, opportunities, growth strategies, financial requirements and management for a venture. The business plan is an essential tool for the entrepreneur and all other managers and businesses as it serves as a tool to both the internal management needs of the private entity and the informational needs of external entities that are critical to a ventures success. The business plan has been defined as being: â€Å"the culmination of a lengthy, arduous, creative and iterative process that can transform the caterpillar of a raw idea into the magnificent butterfly of an opportunity† (1) (Jeffry A Timmons) The purpose of the business plan is to clearly define the business/company in as much detail as possible and how the business/company will operate in the current market, so as financiers will be able to see the business opportunity and how much financing it requires. More specifically the business plan can be viewed or seen as a guiding analysis or document because it establishes the ventures business objectives, goals, strategies and approaches to achieving these objectives and goals. In fundamental nature it analyses the three key questions a company should know the answers to prior to writing their business plan. These are: Where are we now? Where do we intend to go? And, how do we get there? Essentially a business plan is thought to distil your ideas, rank your priorities and clarify your objectives. The business plan is normally comprised of four main sections each with several sub-sections, which aims to act as the ultimate guide to the entrepreneur/manager. The four main areas’ can come under these headings: introductory elements business section financi...

On the Value of Free Advice

On the Value of Free Advice As a writer I get a steady stream of free advice from individuals who apparently understand my life far better than I. These individuals are mostly strangers, people who contact me Sometimes I get advice And do I heed their advice? Not yet. Probably never. For a writer to heed every little bit of advice she receives, whether from strangers, friends, or even family, is deadly. Writers must learn to eventually heed no advice but that of their own instincts. The marketplace will be the final barometer of how sound those instincts are. And that is the only barometer a writer needs. Martin Seligman, director of the University of Pennsylvania’s Positive Psychology Center, and developer of such concepts as learned helplessness, learned optimism, and authentic happiness, cautions that the only people worth taking advice from are those who have already achieved success in the area in which you aspire to be successful, and who are recognized as experts in their field. To give credence to all the non-experts would be like hiring a carpenter who has never pounded a nail, but has read a few books about how to pound a nail properly, to build your dream house. Or to have your appendix removed As a writer, editor, and writing mentor for the past thirty years, I encourage all my students and clients to adopt this same practice of ignoring the opinions of those who have not demonstrated that they know more about what constitutes good writing than they do. Such proof is not in any way related to the number of advanced degrees the individual holds, but to the success of one’s publications in the marketplace. Back when I was still an aspiring writer, a man I looked up to suggested that my goal of being a writer was unrealistic for someone from the coal fields of rural Pennsylvania. When I wrote my third book, my first literary mystery, I was advised As an aspiring writer, there will always be naysayers eager to deter you. Sometimes they mean well and sometimes they don’t. Does that make a difference in how you should respond? When it comes to free advice, I prefer to remember the words of my very practical father: You get what you pay for. *** Randall Silviss many literary awards include the Drue Heinz Literature Prize, two fellowships from the NEA, a Fulbright Senior Scholar Research Award, and a Doctor of Letters degree bestowed for distinguished literary achievement. His 15th book, the novel Blood Ink, was recently declared a Kindle Scout winner and is available through Amazon. In addition to his novels, screenplays, and essays, he co-hosts a popular weekly podcast at TheWritersHangout.com, and teaches in the Seton Hill University MFA Program. His website can be found at randallsilvis.com. To sign up for Randall’s free monthly newsletter, which includes info about his work and news of interest to writers, send an email to silvisrandall@gmail.com with SUBSCRIBE in the subject box.

Anazlyzing Middle Passage Essay Example | Topics and Well Written Essays - 750 words

Anazlyzing Middle Passage - Essay Example However, in the absence of this art of fictionalizing history, Middle Passage would represent a mere narrative about a sea journey rather than a philosophical narrative about the African-American’s journey through history. Rutherford Calhoun, a recently freed slave in 1830 with a somewhat checkered past stows away aboard the Republic, a ship docked in New Orleans. Calhoun’s goal is two-fold. He hopes to secure employment aboard the Republic as a cook and also hopes to avoid creditors as well as a forced marriage. Ironically he ends up running into problems that far surprise the unpleasant matters associated with outstanding debts and undesirable marriages. Unknown to Calhoun the Republic is en route to Africa to collect a cargo of slaves. Moreover, the journey is characterized by a mixed bag of characters and disturbing storms and misadventures. Calhoun’s observation is very clearly out of historical context as it raises a twenty-first century concern. It was not until this period that physics was applied to examining the link between religion and science. This anachronistic observation serves a symbolic purpose as does the journey on board the Republic. Somewhere at the nexus between consciousness and experience a person forms an identity. Through Calhoun’s experiences as narrated the modern reader follows Calhoun’s evolution from a thoughtless rogue-like character to a man of awareness that permits him to embrace the â€Å"countless seas of suffering.†(Johnson, p. 209) This is a contrast to the young man who at the onset of the novel whose observations were lacking in consciousness. He said: Calhoun’s evolution is certainly out of time. His rejection of stereotypes and indoctrination represents the black consciousness of the twenty-first century. Johnson however uses the Middle Passage as a means of bringing the modern reader to the realization that it was primarily the black experience that gave rise to this latter-day

FEMINISM Essay Example | Topics and Well Written Essays - 500 words

FEMINISM - Essay Example is exchange of opinions, but one of the essential parts of this process is also the presence of a certain party that is willing to articulate its position. In other words, speaking for others substitutes the real representatives and has a negative impact on the interaction. There are several elements of the above mentioned process that were addressed in the essay in question. The first on is epistemic location. Alcoff suggests that it is crucial to fully understand the location of a person within the social environment in order to determine whether one is able to be a valid representative of ideas (7). In other words, what a person says might not fully reflect the real state of affairs and, therefore, this kind of information is able to contribute to distortion of the general picture, contributing to development of misunderstanding that inevitably leads to a conflict. What is more important is that the information that is being said by a person with epistemic location that does not give one credentials to do so can hardly be received as truth. Thus, it is highly doubtful that a person who does not belong to a group is able to articulate its views in a correct manner, reflecting all the peculiarities of the position that is taken by it. Another important element of the process of speaking for others is the negative impact that this practice has on the group of people that is being represented. Indeed, on the one hand, this process simply contributing to reinforcing the oppression of this group since it shows that the people are not able to speaking for themselves which enhances the weak image of this group. On the other hand, surprisingly enough, but speaking for other actually silences this group of people, not allowing them to express the ideas that they have in a manner that they would like to use (26). This means that these people are deliberately excluded of the dialogue which harms the way they are represented in the society. As once can easily see,

Sexual Harassment & Organizational Behavior Essay

Sexual Harassment & Organizational Behavior - Essay Example A culture within an organization is developed that will determine its leadership methods, communication channels and group dynamics within a teamwork frame work through the formation of well structured elements. Creation of these elements depends on the organizational setting and the people involved in day to day running of the company. These people include; watchmen, secretaries, salesmen, supervisors, managers, firm owners, directors among others. All of them form the organizational structure and its behavior depends on their individual behaviors. The basis of this model is that it provides power and authority to the organizations’ management to punish errant members of its organization. Employees are inclined towards obedience and looking unto the boss for advice and direction. Any unwelcome conduct or contact that touches on sexual privacy is sexual harassment.3 It affects both men and women although the latter are frequent victims. The following are incidences considered to be sexual harassment. Not every employee in the organization smokes or rather take cigarette in their daily life as a form of pleasure. Smoking as is widely known is harmful to not only the healthy of the smoker but also the person inhaling the smoke from the cigarette. Honesty is very important in an organization not only to the managers but also to individual relationships. Cheating downgrades an individual’s character, integrity and the organizational performance. This group of people are demeaning and demanding in nature. They are not tactful in nature but they mean to offend anyone. They don’t give out important assignments but they earn respect and trust from the rest of the members. They normally have problems with rules, schedules and work hours. In most cases this group of people lose tract of what is going on with the organizations and they are likely to miss details of important duties.

Personality Development Essay Example | Topics and Well Written Essays - 500 words

Personality Development - Essay Example In hoarding we see people who see the entire world as a possession that they must acquire, while the marketing orientation includes those who mold themselves to what they feel society’s image of them is, they dislike anything old and crave anything new. These are closely related to Horney’s moving against people orientation, where we see the need for power, control, and recognition They also are similar to Horney’s moving away from people orientation, which includes the need of autonomy, the need for perfection, the need of self sufficiency, and the need to feel better than others. Like all of Horney’s orientations, moving toward people is also fraught with needs: the need to be loved, the need to gain the approval of others, and the need to please others. Fromm’s last orientation, necrophilous, deals mainly with death and destruction, something that Horney does not touch on. Fromm’s one orientation that is positive is the productive one, whe re people continually learn to relate to the world and others in it, and learn to truly love, and have no fear of acceptance.

MARKETING Assignment Example | Topics and Well Written Essays - 250 words - 1

MARKETING - Assignment Example The aim is to catch the customers directly at the Point of Sale and entice them into impulse buying decisions. Kraft foods chose an alternative media of an in-store kiosk at National Retail Federation Convention in New York. Kraft teamed up with Intel, already a global giant and came up with an electronic kiosk which could help the customers to get recipes according to their facial features. Intel’s technology of Anonymous Video Analytics was capable of gauging the person’s gender and age when he/she would step in front of it. The system would then recommend recipes, suggest the shopping, present future promotional coupons accordingly. For the customers’ convenience, the kiosk also supports mobile applications through which, they can download the giving recipes and shopping lists in their iPhones. Works Cited Krafft, Manfred, and Murali K. Mantrala.  Retailing in the 21st Century: Current and Future Trends. Berlin: Springer-Verlag Berlin and Heidelberg GmbH & C o. KG, 2006. Print. Agathou, Amalia. Intel and Kraft take food shopping to the next level. Amalia Agathou 2011. Internet Resource. http://thenextweb.com/socialmedia/2011/02/03/intel-and-krafts-take-food-shopping-to-the-next-level/

Personality Development Essay Example | Topics and Well Written Essays - 500 words

Personality Development - Essay Example In hoarding we see people who see the entire world as a possession that they must acquire, while the marketing orientation includes those who mold themselves to what they feel society’s image of them is, they dislike anything old and crave anything new. These are closely related to Horney’s moving against people orientation, where we see the need for power, control, and recognition They also are similar to Horney’s moving away from people orientation, which includes the need of autonomy, the need for perfection, the need of self sufficiency, and the need to feel better than others. Like all of Horney’s orientations, moving toward people is also fraught with needs: the need to be loved, the need to gain the approval of others, and the need to please others. Fromm’s last orientation, necrophilous, deals mainly with death and destruction, something that Horney does not touch on. Fromm’s one orientation that is positive is the productive one, whe re people continually learn to relate to the world and others in it, and learn to truly love, and have no fear of acceptance.

Book review for No No Boy by John Okada Essay Example | Topics and Well Written Essays - 1000 words

Book review for No No Boy by John Okada - Essay Example The novel is a fiction, not memoir. The divided loyalties and the mental blocks are the issues with Ichiro Yamada who is interned during World War II. The author has written a book that clubs personal ideology with national ideologies and aspirations and how the combustible youth is caught in a dilemma of the emotional world between his country of origin and the country of which he is the citizen. Ichiro fails to answer appropriately two critical questions in the questionnaire related to allegiance to America. His improper answers and denial to serve in the American armed forces and his repudiation to abjure allegiance to Japan send him to prison. On his release from the prison, Ichiro moves back to Seattle and the ground realities of the social life there bother him intensely. His parents are proud of being Japanese and he accepts United States as his own. With this dilemma he meets and has discussions on the subject with many people, but is unable to sort out the conflicts within h is inner world. Kenji, one of his intimate friends joins the military and during the war operations loses a leg with just two years to live. Ichiro sees parity in his mental anguish and the physical pain of Kenji. His friends and his own brother take potshots at him for not joining the army, which they term as betrayal of the country. The two friends discuss whether or not it is feasible to trade places. Ichiro admits candidly "I wasn't in the army, Ken, I was in jail. I'm a no-no boy." (p. 62)Though this is a joke between the two friends, it throws light on the type of social environment prevailing at that time which Ichiro finds it tough to challenge. The war has sharpened the conflicts of generations and anti-emotions have turned out to be hard. Adjusting with the new identity, even though one wants to go with, is hard due to the societal and familial pressures. Ichiro is compelled to bow before the hard identity scenario created by his mother. She wants him to identify with her Japanese identity and sets her own terms and conditions for loving him. Their views points about national identity are poles apart. He finally makes the decision that he is an American and looks forward to the future with cautious positivity. He is unable to think in tandem with his mother who has been in United States for thirty-five years and yet she identifies with the Japanese, viewed from all angels. John Okada was born and raised in Seattle and he attended University of Washington. The friend and foe of literary creations is time. Time intervened for more than a decade, before this book is able to hit the stands of popularity. This first literary creation by the author was published in 1957 and it remained unnoticed for years until it shot into fame when the literature of the Asian American minority groups becomes popular in the American literary scene by 1970s. This novel is the reflection of the inner crisis of the young Japanese who is confronted with the dual challenge of identity. Race is the crying question around which all other subsidiary confusion hangs around. Every segment in the town is labeled with the racial tag and its separate identity stands pronounced. â€Å"Oriental† is a big umbrella under which the categories of Japanese, Chinese and Asians are accommodated. Races victimized by the whites are also not at peace with each other and they are at loggerheads with their own problems. The younger generation has to break through such communal

Literature Review on Marketing Essay Example for Free

Literature Review on Marketing Essay This part of the thesis deals with the research and critical comments on various literatures related with the marketing activities that can be implemented by a firm to improve their business performance. Marketing Strategy: According to Ferrell and Hartline (2010) Marketing Strategy is both art and science where the firm finds or plans ways to deliver their value by fulfilling the needs wants of their potential customers. This helps in determining the marketing mix and analyzing the competitive advantage of the firm by implementing and presenting new ideas so as to satisfy their customers. Employing strategies helps in increasing the level of sales by branding, advertising promotion. So as per the authors (Ferrell Hartline, 2010) the points that are to be taken under consideration by a firm to properly establish a marketing strategy are discussed below: Firstly, a proper marketing plan is to be established as it helps in providing the necessary detailed outline to carry out the marketing program for a firm. As per the authors ,the marketing plan is not at all similar to a business plan; but a business plan contains a marketing plan along with financial, capital and human resource. Therefore, the core means to accomplish the desired goals objectives of an organisations marketing strategy is through its well defined marketing plan. Secondly, a firm must aim in seeking marketing opportunities available by collecting and analyzing the information. The technique used for data collection analysis is through situation analysis; which is a process of data collection that describes the current future issues trends that can have an effect on the internal, customer, external environments respectively (Ferrell Hartline, 2010). This helps in making the strategy by identifying the environment of the business is dealing in and analyze whether the plan will be beneficiary or not before implementation. Then, a Marketing expansion is to be made by identifying in the best interest of the their customers using marketing tools like segmentation targeting and this can be calculated by identifying the customers buying process because it will help the managers in realizing who are their customers what exactly do the customers want (Ferrell Hartline, 2010). Finally, the firm has to implement the plan but must execute certain  activities to increase employee motivation and commitment in achieving the desired goals and objectives effectively by controlling evaluating the marketing strategy as per the plan proposed. Therefore, implementation of marketing strategy is incomplete without a control mechanism (Ferrell Hartline, 2010). The key in effective strategic controlling is by maintain an appropriate communication system and the managers must make business decisions as per the interest of the organisation and its customers. Thus, marketing strategy is a never ending process making it important for the managers to monitor and evaluate the outcomes of the plan that has being implemented for future benefits as it can allow the firm to concentrate on its limited available resources seek their opportunities to increase sales and achieve a competitive edge. By this we can say that strategy plays a key role for a company to be successful in a way that can obtain benefit against its competitors. Analysis of the environment: According to Richard Lynch (2006), analysis of the business environment for an organisation is certainly an important part for this report, as in a much broader sense it helps to describe everything and everyone outside the firm. This includes customers, competitors, suppliers, distributors, government and social Institutions. The following will briefly explain about few marketing analysis that are to be considered for gaining a competitive advantage. The Strategic Analysis is a part of the environmental analysis that contributes in strategically analyzing of the environment by firstly, measuring the Market Size which will enable a firm in assisting and developing a strategy task, then the Market Growth for comprehending how much the market has grown over the years as the growth mainly relates to the organisation’s objectives lastly, the Market Share to realize how much portion does the firm consume take benefit within the market in comparison with its major competitors (Lyn ch, 2006). But for this to be applied the market must first be defined properly meaning the company must realise exactly in which particular market or markets it is entering. The PESTEL Analysis basically defines the Political, Economic, Social, Technological, Environmental Legal factors that can affect the firm as it offers a  valuable starting point of the overall environment surrounding an organisation (Lynch, 2006). Though the PESTEL analysis is depend on past events and experience, but the analysis can be used as a forecast of the future by the managers. Although, this analysis is effective but must be updated on a regular basis as over time the lifestyles, regulations, culture and technology keeps on changing. The Degree of turbulence at the general level of environmental analysis considers the basic conditions surrounding the organisation (Lynch, 2006). Special attention needs to be directed to the nature and strength of the forces driving the change in the dynamics of the environment and the environmental forces that immediate the organisation can be measured according to firstly the Changeability which is the degree of the environment that is likely to change the Predictability which is the degree of those changes that can be predicted. Lastly, the managers of an organisation must determine the Key Factors of success that helps the organisation in achieving their main goals objectives as the resources, skills and attributes of an organisation that are vital to bring success in the market place (Lynch, 2006). Usually calculating measuring the environmental analysis mentioned by the author Lynch; takes a lot of time money of the company in determining the industry market by statistical tools which is not accurate making it risky also based on the external factors that keeps on changing making it difficult for every firm to apply the analysis up to its full potential. But, still using Environmental Analysis helps the managers in making effective business marketing decisions by determining the market industry in which the organisation deals in identifying the essentials parts that are worth exploring to recognize the success that the firm has by gaining potential for customer satisfaction differentiating itself from its competitors. The Analysis of the Industry’s Competitive Strategy: Competitiveness of a firm is its capability to achieve its targets. These targets are likely to be conveyed in a range of position depending on the context (Barney 2002). From abusiness perspective, a competitive firm requires to survive in the market and achieve the desired market share and  profitability. The success of a competitive firm can be calculated by obtaining their current position in the defined market. According to Michael E. Porter’s (1985), the best model in realizing a firm’s current situation is by Porter’s five forces model. This identifies the competitive strategy that an operating business has aims at defeating its rival companies. According to Porter (1985), the guidelines of rivalry are characterized into â€Å"five competitive forces†. These competitive forces are entry to the new competitors, threat of substitutes, bargaining power of buyers, bargaining power of suppliers, and rivalry among the existing competitors. Porter (1985 ) further explains that the industry arrangement is reasonably stable, but can altered over time as the industry progresses, and the strong points of these competitive forces varies from one industry to another. Based on this model there’s ahelp in analyzing the bargaining power of buyer’s which willeffect the price that a firm can charge.The power of suppliers defines the costs of raw materials; the intensity of rivalry influences prices of competing. The threat of entry places a boundary on prices, and outlines the investment vital to put offnew competitors; Threats from substitutes usually pose a threat whenever there is a technological or low-cost breakthrough. Chaffey (2002) supports Porter’s model forces as it still provides a useable framework for studyingthe threats arising. The value of Porters model enables managers to think about the current industry that is in a structured and easy-to-understand system for further analysis. But, the above model’s framework is fundamentally fixed, while the competitive environment in general is constantly changing and it does not apply to a nonprofit type of organisation (Lynch, 2006). It also assumes that the buyers have no major significance than the aspect of the micro-environment; But the customer are always considered to be more important than other aspects of competitive strategy development process. Thus in order to solve these issues the SWOT analysis can be implemented (Lynch, 2006). As the SWOT analysis determines the strength, weaknesses, opportunities and threats for a firm with in the environment it operates. Even though the model has been questioned with few critical remarks but for the managers of any major firm this model still demonstrates to be a useful for a competitive strategic analysis within the industry. So, there is no doubt that this is the best model that aims at defeating the major competitors in the market. Customer Relationship Analysis: According to Nigel Hill, Greg Roche Rachel Allen (2007), Customer Satisfaction is all about how a firm succeeds in maintaining their customers as top of their agenda. This further identifies the 3r’s of customer loyalty which are Retention, Related Sales Referrals. The 3r’s are basically the customer’s behavior that must staying longer, chose to use more of the services/products by a firm. This can be further useful by helping in noticing the customers Attitudes Behavior towards the firm and prove to be effective for the firm’s achievement of their goals in satisfying their customers. Thus, to improve customer satisfaction organisation’s should focus on its resources on areas where they are least meeting the essential of their customer requirements. But as per the authors (Hill, Roche Allen, 2007) ‘The profitability of customers increases the longer you keep them’ meaning is that the value of a customer typically increases over time by identifying a customer lifetime value by the following points. An Acquisition is a process of acquiring customers occurs wholly in the first year with a functioning business organisation i.e. before just after becoming a customer. The Base Profit is the difference between sales revenue earned by a particular good or service and the cost to produce or provide that good or service. The Revenue growth will increase when the customers are satisfied as a satisfied customer have a tendency to buy or use more of the firm’s products or services. Customer satisfaction also leads to Cost Savings as long term customers will cost lesser in providing services as they became familiar with the organisation’s techniques are more likely to get what they expect. In Referrals a highly satisfied customers will recommend and even applaud the product or service to their family friends which thus brings more customer by eliminating the cost of acquisition of a customer. The long term customers who are satisfied with what the organisation has to offer will be also ready to pay a Price Premium meaning a higher price since they trust the product or service which results in adding value of the firm. According to Lynch (2006) The Internal Analysis is very crucial as it adds further value for an organisation which in turn is beneficiary for them if they take time in analyzing their business performance through which they can improve the overall customer satisfactory level. Hencethe firm must make in-depth analysis of their departments to determine which areas are to be immediately improved. Overall, it is very important a responsibility of an organisation to establish a well refined relationship with their customer in such a way that satisfies them and results in earning more profits establishing a competitive edge on a long term basis. The Market Segmentation: According to Sally Dibb Lyndon Simki (1996), the market segmentation aims to identify groups of customers with similar needs and then the firm tries to select their segments by targeting thus determining how to position their products/services that helps to appeal in the targeted market of a region. This over all helps the firm in realizing which type of consumers are there and whether they prefer or like the services/products that the firm has to offer and this can be measured by making a research and getting at most possible feedback from the existing customers. The Segmentation process of a market segmentation comprises of three diverse portions namely Segmentation, Targeting Positioning. It is very important to fully understand how different can the markets be segmented before making a final decision. It is clear that there are three points in the process at which assistance is defiantly necessary. As there is a need to recognize the categories of factors that will contribute t o a positive result. During the analysis, it is important to create the qualities that emerging segments display. After the segmentation output has been confirmed, direction is needed for the criteria to review the desirability of the different segments. (Dibb Simki, 1996) The most commonly used way is arranged in few steps, that tells that segments should exhibit measurability, so that segment size and  prospective can be measured; substantiality, so that the segments are sizeable to be profitable; accessibility, to reach the customers in the segments; actionability, letting segments to assist successfully with marketing programmes and lastly; stability, so that resources can be safely financed (Kotler, 1994). This is clearly aimed at managers during the segmentation process, as it shows features that are in contradiction to emerging segments that can be matched. The problem concerning with market segmentation compared to the authors comments (Dibb Simki, 1996) is the fact that marketers sometimes fail to produce a usable segmentation answer as it is very difficult for them to analysis information that is constantly changing making the data material collected not precise. On top of that, this analysis is mainly based on statistical information which is at certain point difficult to calculate accurate information as statistical data are also based on the closest assumption value. The Marketing Mix also plays an important role as it identifies the product/service of an organisation, then determine at what price to sell the goods and services, later defines the place which is suitable for production and announce effective promotion methods to bring more customers (Hill, Roche Allen, 2007). In order to obtain market segmentation success the managers should become critical about the quality of information they are receiving as it plays a vital role for implementing a marketing strategy by questioning the source of data and considering when it was collected. The method of data collection should be correct, durable and must be up-to-date as soon as possible. Marketing ethics: As per Bodo B. Schlegelmilch (1998), marketing ethics is an ethical dilemma that deals with relating the marketing function. The ethical issues usually arise in marketing situations for a firm. This part thus relates to how a firm should make ethical marketing decisions to obtain the satisfaction of the society must focus on the ethical issues that connect with analyzing the market opportunities that are available. Marketing has been criticized for hurting the interest of customers, society and the environment in the presentation of the marketing mix by stimulating societal moral decay, endorsing materialism and affecting the environment. â€Å"Marketing ethics is thus alarmed with the moral principles and values which guide the marketing  decisions and activities in an ethical manner† (Jobber, 2010). The assistance of both the primary stakeholders (Customers, Employees, Suppliers, Shareholder other investors) secondary stakeholders (Media, Special-Interest Groups Govern ment Institutions) is important to support the ethical activities of marketing practices (Schlegelmilch, 1998). But the most important factor for the reason that ethics are to be considered by the marketing managers are so to satisfy their organisation customers and employees (Schlegelmilch, 1998) as the customers are the people who buys the goods service which runs the business employees are those people that works for the company and are determined by their attitudes towards the jobs to keep the business running as well. While all other factors are directly or indirectly related with these two factors making it utmost important to satisfy them so as to achieve the desired goals objectives. The Marketing activities has an impact on the society and the environment as a whole. Therefore the managers of the organisation should behave responsibly within the best interest of those who will be affected. In conclusion, marketing ethics is an important factor to be considered, despite the challenges and uncertainty a company faces with its applications. Conclusion This chapter presents the theoretical background of the major areas for marketing techniques of the research. The aimis to review the critical points of current knowledge including substantive findings on marketing techniques for theoretical and methodological contributions to a particular topicas the reviews are secondary sources and do not require any new or original experimental work.

Marks and Spencer: Human Resource Management

Marks and Spencer: Human Resource Management In 1998 it became the first British retailer to make a pre-tax profit of over  £1  billion, though a few years later it plunged into a crisis which lasted for several years. In November 2009, it was announced that Marc Bolland, formerly of Morrisons, will take over as chief executive from Stuart Rose in early 2010; Rose will continue as chairman until mid-2011. MSs Present situation of Recruitment, selection and training: As MS persist to grow the business and invest for the future, it is more essential than ever to keep amplification the team of employees at every level, from the shop-floor through to management. To attract and retain the best talent in the industry, HRM has to exhibit each day that MS is a good employer, dedicated to creating all the people feel respected and providing them with career opportunities and quality training. Recruitment and retention: The company employs around 71,000 people in the UK, 75,000 worldwide. MS has one of the lowest employee turnover rates in UK retail, at 27% for customer assistants and 12% for management. Around 40% of the people have been with it for over 5 years and 22% for more than ten years. MS can offer graduates a fast track into management and last year HRM received a record 8,500 applications in just over two months. Each year the company employ between 150 and 200 graduates and business placement programmed undergraduates for positions in retail, food technology, design, HR, buying, IT and other specialist roles. MS won four major graduate recruitment awards, including the 2008 Times Graduate Employer of Choice for retail. Training and development: The company needs to train people comprehensively to do their jobs, but also want to keep their skills and experience by giving them real opportunities to plan and build a career with Marks Spencer. MS has defined career paths in place for many of its people, including Customer Assistants and store management. During the year it introduced new career paths for store Section Managers and HR and marketing teams. Everyone joining in the stores completes a thorough induction and up to 26 weeks ongoing training the longest on the high street. MS has over 7,500 people in stores who act as coaches to train and support their less experienced colleagues. This year the company has also run specialist training for people moving into senior management roles or taking up international assignments. Additionally, more than 4,000 people completed Buying Academy and Food Academy courses. MS now testing similar types of academies for womenswear and merchandisers. MSs Ethics and Code is communicated across the company and senior management is asked to confirm acceptance annually with breaches reported to the Audit Committee. The recruitment and selection process of human resource in the company go through in two parts, Store and Head Office. Store Retail Sales MS has two schemes available in the stores: Selling and HR. Selling is where most of the graduates join, and offers the chance to be fast-tracked into senior level retail management. HR is where personnel train to be an HR manager, gaining experience into everything from managing recruitment to carrying out disciplinary procedures. Figure 4 Store Roles Store management Managing HR in store Store stock management Head office In a head office role, the personnel get the opportunity to develop professional skills and capabilities, and then use that acquaintance to influence strategies and confine growth across the rest of the business. MS provides opportunities in  IT, design, merchandising, garment, buying and food technology and product development. Figure 5 Designing Store development Accounts and finance Head office Roles Procurement Product development Information technology UK and International marketing Information technology Human resource management Recruitment and Selection Procedure of MS Job centre Recruitment Agencies Recruitment Sources Advertisements On-line application Schools, colleges, universities Friends and relatives of existing employees Executive search agencies Interviews Work-based tests Selection Procedures Bio-data analysis Psychological analysis References Analytical ability test Training and development process: MS wants its people to enjoy their work and feel they have all the skills they need to do their job to the best of their ability. Therefore, the company offers in-depth training and performance coaching, and regularly assess the peoples development needs to ensure everyone has the support to achieve their potential. For once in my life I can truly say that I enjoy going to work every day and I really like the buzz you feel all around the store. Brian MS Staff It does not a matter in which area of the business someone joins, he/she will receive an induction that will help to settle into the team, giving a feel for what role will involve and leave to feel passionate, inspired and excited about the career with Marks Spencer. The following provides the nature of training one can expect in MSs stores and at head office, and how the company looks at developing future leaders of the business. Marks Spencer offers the majority of the training for store teams is on-the-job. It helps them learn in  real life situations. The section managers also receive specific training on stock management, driving sales and motivating their teams, while the store managers are regularly assessed to address any senior level development needs they may have. Finally, the retail business transforms fast and making sure each of the employees has a flexible and diverse range of skills is as significant to the future of MSs business as it is to the people who work in it. That is true whether an employee joins the company for a short period of time or to pursue a long-term career. The training MS offer is designed to help individuals build up their talents and capabilities, develop their experience and fulfill their career ambitions. MS aim is to ensure that the employees have the skills they need to deliver the kind of service that customers expect from MS. Evaluation of the Human Relations School of management in relation to Motivation of staff: In 1920 an experiment conducted by the Hawthorne plant of Western Electric (in Cicero, IL) known as the Hawthorne Experiments from which the human relations management evolved. This human relations management approach includes different models, ways and ideas. Through this experiment an important observation was noted. As the employees were divided in to two groups for the purpose of experiment groups got varied attention from the management. And it was found that the group which got majority of attention got highly motivated and seemed their work as significant one and turn out to be more productive. Because of this particular work people understood that workers also need special attention as they were treated as some force which will do the job otherwise would be terminated at that era. And this observation helped to introduce a new horizon in the outlook of managers and help come into view human relations management. This school of management is now there for quite a long time and withstands the test of time. This view is sometimes regarded as theory of motivation and the treat people working in the organization quite differently than other theories such as autocratic. Among different theories McGregors X and Y Theories presume workers can act in both ways that is some workers may be unmotivated and reluctant about the work imposed on them (Theory-X) and some may seem motivated and treat the work as trust vested upon them (Theory-Y). So management needs to be pretty much careful in handling workers. Management should design its different program by keeping human relations management. In this modern world workers are not only used like machines to make the job done rather they will have to nourish which will in turn provide nourishment to the organization. To motivate employees to the work this approach recommends some steps that management can follow: To treat employees as if work is as common as doing daily activities in normal mode. The target of the employees work is aimed share those objectives to make the work more acquainted with the employees. Make sure employees can take major decision on their own and can prove their own potential. Provide proper training and increase work load as they become more capable. Appreciate and motivate employees on doing successful projects and set standards which are achievable. This approach tells us that employees are not motivated only by monetary benefit but also by different fringe benefits such as appreciation, sense of togetherness etc. Program of Motivational Factors for a Small to Medium Sized Business:. Motivational program is set to achieve the following objectives: To Perform jobs as efficiently and timely as possible and Be ready to take latest challenges as they are presented to them and stood confident to cope with those challenges. So to design a program for a small to medium business the following factors or observations need to be addressed: Ability and motivation: The program designed must be able to locate the areas which will motivate employees and the purpose of the program will be to motivate employees. The program should include something that increases employees eagerness to do the job willingly. Reinforce employees positively and train them as it becomes necessary. Always maintain and ensure fairness, respect, and honesty in treating employees. It is one of essentials of the program. Identify, understand and talk to employees about their miseries, provide assistance if needed. Job rotation, job redesign, restructuring or reorganizing job descriptions when necessary will make the employees more capable of doing different jobs and will reduce dependency on some key employees. Based on the performance establish reward system which may range from providing monetary to non monetary benefits. After the inclusion of all these factors or observations there will be a turnaround in the way of doing things in a small or medium sized business. Classical and Scientific School of Management: To manage work and train the workers to reduce dissatisfaction of the workers Classical management theory evolved during the Industrial Revolution. It mainly find the best way to perform the job assigned. There are two branches of Classical School of Management: classical scientific and classical administrative. Classical scientific school: The  classical scientific branch  deals with the process of work and the skills of the workers and to increase productivity. Taylor, Henry Gantt, and Frank and Lillian Gilbreth were the main contributors of this school. Taylor believed that organizations should study tasks and develop precise procedures. Henry Gantt is the creator of the Gantt chart, a bar graph that measures planned and completed work along each stage of production. Frank and Lillian Gilbreth,  studied job motions. Frank was an apprentice bricklayer, he was interested in standardization and method study. He studied about the workers slowness and inefficiency. The scientific management was developed to divide work between employees, methods of doing jobs, the teamwork building and training and developing workers. Classical administrative school: The classical administrative School deals on the total organization such as the development of managerial principles rather than work methods. Max Weber, Henri Fayol, Mary Parker Follett, and Chester I. Barnard were the main contributors.   Max Weber  believed that the organization should be run by structured rules and it should not be run as family-like basis. He didnt think that authority should be based on a persons personality. He thought authority should be something that was part of a persons job and passed from individual to individual as one person left and another took over. This nonpersonal, objective form of organization was called a  bureaucracy. All bureaucracies have the characteristics as Division of work, A good hierarchy and Rule and regulations, competence and the relationships between managers and employees. Henri Fayols 14 principles of management gives clear idea how a manager manage his department and staff. The 14 principles are: Division of work, Authority and responsibility, Discipline, Unity of command, Unity of direction, Subordination of individual interest to general interest, Remuneration of personnel, Centralization, Scalar chain, Order, Equity, Stability of tenure of personnel, Initiative, Esprit de corps. Mary Parker Follett   encouraged managers to share their power with the employees. She began to talk about such things as ethics, power, and leadership. She stressed the importance of people rather than techniques a concept very much before her time. As a result, she was a pioneer and often not taken seriously by management scholars of her time. But times change, and innovative ideas from the past suddenly take on new meanings. Much of what managers do today is based on the fundamentals that Follett established more than 80 years ago. Relevance of Maslows Theory in Todays Workforce: The dynamic world of business needs to motivate employees which contradict the past dictatorship by the top management. Through this process of development different perspectives arise and made their mark in motivating employees. Maslows hierarchy of needs alternatively known as the theory Z is one such remarkable innovation that never lost its eminent prospect in motivating employees and still followed all around the world. The Maslows hierarchy calls for the meet up of employees physiological needs on the first hand. In todays world firms focus on issues such as food, housing etc which falls in the physiological category to motivate employees. In USA Toyota has a village for its employees that provide housing facilities for its employees. The second parameter is safety. Employees need job security, health support for them and for their families so if this can be ensured employees will surely be motivated. The example of Toyota village can be mentioned once again here. People are by nature hungry for love and as human beings employees also need love and affection. So the insurance of appreciation, sense of belongingness will motivate them and theory Z is very much appropriate in identifying it. In self esteem case employees act as confident contenders in performing a job. They will want achieve something for them and to obtain respect from others. Maslow rightly identified this need as low and mid level managers always try to be achievers. And they want top management to believe in them to take some decisions for which they will be responsible. Employees at certain time become more creative in what they usually do. In this process of self actualization employees will need to be handled carefully as they can take the business to a whole new level. So Maslows theory is very much in line with the todays workforce. Evaluation of the autocratic and democratic ways of implementing changes within the organization: Every company always tries to manage the changes by using democratic or participatory managerial style. Change management is a personal journey along with the organization changes. So each stakeholders views, complaints and concerns needed to be heard and this input needs to be incorporated into the change management process. If the organizational changes are imposed on the individuals without showing much respect towards the individual employees the firm should at the same time be prepared for a lot resistance. Change management is difficult as there are negative reaction from the employees. The managers should be very much intelligent and competent to change and they must manage employees that they will not be affected badly. People should be given information be open and honest about the facts, but dont give overoptimistic speculation. The information should be given everyone in the organization. People should be given time, to express their views, and support their decision making, providing coaching, counseling or information as appropriate. Where the change involves a loss, identifies what will or might replace that loss loss is easier to cope with if there is something to replace it. This will help assuage potential fears. Where it is possible to do so, give individuals opportunity to express their concerns and provide reassurances also to help assuage potential fears. Linkage between management style and motivational programs: Generally with the democratic style of management, employees are highly motivated and inverse is the case with the autocratic style of leadership. But this simple statement needs better modification. While answering this question I will try to focus on the different motivational practice backed by the motivational theory and its linkage with the management style. According to the Maslows hierarchy of need theory people at a specific point of time has a specific level of need. After the fulfillment of that need a second stage need occurs. Employee who currently has safety and psychological needs will not care about the style of management for getting motivated. But in case of employees, who have love, esteem or self- actualization needs cares about the motivational level at the workforce and they will be much motivated with the scientific style of management. According to Douglas McGregor of MIT Sloan School of Management Employees can be narrowly divided into two generic classes- one set of people who are innovative and love to work as to them working is equivalent to play. For motivating them he proposed democratic leadership, flatten hierarchy and team work (components of modem management technique). According to McGregor, another set of employee do not work hard since they find no real interest in the job and like to follow the command instead of thinking creatively. For motivating those types of employees he proposed autocratic leadership, strong chain of command (components of classical management technique). Frederick Herzberg, a psychologist, has segregated different factors at the workplace that affect the productivity motivators and hygiene factors. If there are no motivators like challenging work, responsibility, good management although he doesnt leave the job but still he is not motivated. Firms which are more concerned about the efficiency not retention should incorporate scientific management to motivate the people. Should Higher Education be free to students? Should Higher Education be free to students? Introduction By the end of this essay I will be explain how the system work I will be talking about how education can effect people i will also carry out a research on the background history of how the higher education system and its funding in UK over past years and I will analyse some off the point which I have researched over the internet and analysed .I will show the advantages and disadvantages if higher education should be free Higher Education University is an important right of passage an opportunity to establish independence, to study on areas of interest and hopefully to do so in, stimulating environment meeting new people, and considering new ideas and .I think it is important that everyone should attend this stage Higher education is provided for free in by most off the countries, or maybe at a a considerate price , but not in the UK, The UK has presumably more money at the institutions disposal. However, it also means that higher education may be not that unaffordable to many people at a lower circumstances. Scholarships and loans As we how that there is scholarships and loans available now but scholarships are obviously not going to be available to everyone and the loans are the loan is a big debt after graduating so as you can see the student dont have a chance in either however to soclize the higher education in the U.K we will need a big overhaul system that will handled with care. The Government has said half of young people are getting into higher education is failing. Far from rising by around 4 per cent a year. maybe this is why higher education is not free the government cant afford to invest money on student education and student are failing . Well we should consider education to be an investment. Statistics suggest that, on average, these with a higher education earn higher incomes. THE Background When the New Labour took power in 1997, students had means-tested maintenance grants and no fees. After a year they took off the grant was gone and a means-tested fee regime of up to  £1,000 a year after 2004 the higher education pushed it up to  £3,000 and this will increase very academic year. As you see that huge increase from 1997 to 2009 the normal fees was 1,000 than was increased to  £3250 The means testing will allow poor people and people with low income to go university .Those how are from low income families should still be able to attend university however the middle classes benefits the most from university education At the moment there has been a very high drop out rate from university and the reason is because students have to drop out because they cant afford the fee Funding Must universities in Britain are state financed, with only one private university à ¢Ã¢â€š ¬Ã…“University of Buckinghamà ¢Ã¢â€š ¬Ã‚  where the government does not support the tuition fees. Undergraduate and posgradute Undergraduate students and the students from EU countries have to pay university fees up to a maximum of  £3,225 09/10. Loans are available to students depending on there income assist. This may only be used for tuition fee costs. However in Scotland it different they have their fees paid by the students awards agency for Scotland rather than student Finance.. However postgraduate students are responsible for all there fees but however postgraduate have a variety of scholarship and assistantship schemes they might chooses from that may provide support e.g Economic and social research council and many more .The main sources of funding for postgraduate students are through research councils Advantages of making Higher Education Free Here are some off the advantages points * Higher Education leads to situations this is when students graduating end up having extremely high debt on them this was lead to the student loan . Also if higher education was free student will take extra courses which is more effectively * It will decrease the students from drop out ,and push up the passing rate This will than boost the economy with the amount off student graduating from there universities with a degree * There will be equal opportunity to everyone to attend higher education this means the poor people and the low-income families will have the right to apply .As you can see that the middle class people are using this opportunity using the money and leaving the poor and low incomes missing the opportunity Disadvantages of making Higher Education Free * There will be less jobs available for everyone the reason because the people who didnt attend university was a high number and by making the higher education free it will increases the graduates and will than decreases the amount of jobs available * The disadvantage about free higher education is that the government will be paying it but however the stistics shows that half off the higher education student fail there course every year this will than show an down decrease in the economic structure Supply and demand The Supply and demand is an economic of price in a market. It explains that in a market, price will function to equal the quantity demanded by consumers, and the quantity supplied by producers, resulting in economic equilibrium of price and quantity. The demand schedule, shows a graphically as the demand curves , represents the amount of goods that buyers who wants to purchase at different prices. The price of goods remain the same however Following the law demand the demand curve is almost always represented as downward line this means that if the price decreases the consumers will buy more of the good. This means that if higher education was to be free the demand on the education will increase .The reason because the people who didnt mange to go for reasons like the fees for the courses they will have an opportunity to apply however there will be a very high demand as because the students use to pay for it now it free. As you can see on the graph Excess Supply If the price is set too high, excess supply will be created within the economy and there will be allocative inefficiency. , but those consuming the goods will find the product less attractive andpurchase less because the price is too high This is how it looks like when higher education is not free ,the fees are too high and student will not be able to attend just how it shown on the graph Shifts A shift in a demand or supply curve occurs when a goods quantity demanded or supplied changes even though price remains the same. For example if the fees for the university was FREE and the quantity of off student applying shows the demanded However this shows that if higher education was free there will be an increase in demand Conclusion In conclusion I have identified how higher education should be free to students managed to find out what the student thought about free education I also showed what the advantages was for the free education and the disadvantages I managed to get some ideas however I also used the supply and demand and excess supply I managed to compare them and analysed them .I researched the background of the higher education and got some important information which I also analysed . http://www.timeshighereducation.co.uk/story.asp?sectioncode=26storycode=403698c=2 http://ingrimayne.com/econ/Introduction/ScarcityNChoice.html http://www.guardian.co.uk/education/2008/mar/04/highereducation.tuitionfees http://en.wikipedia.org/wiki/Universities_in_the_United_Kingdom http://news.bbc.co.uk/1/hi/education/2337183.stm http://en.wikipedia.org/wiki/Supply_and_demand http://en.wikipedia.org/wiki/Universities_in_the_United_Kingdom http://www.economicshelp.org/2007/10/why-top-up-fees-are-good-idea.html

verizon center :: essays research papers

Building facilities like the Verizon Wireless arena and other large sporting and special event venues can be costly. The cost of the Verizon Wireless Arena cost roughly $60 million dollars to compose. Many factors go into this finalized $60 million dollar facility, such as the cost per square foot, the cost per A and B space, and operational costs. To figure out how much money goes into the arena, it is important to keep track of how much income is generated and what forms of marketing and fundraising are done to promote and create profit for the facility. The Verizon Wireless arena has 230,000 sq. feet, which makes the cost of the facility, $260.87 per square foot. There is a vast amount of costs associated with the operation of the arena, for example: The furniture, fixtures, and equipment purchases- everything from the folding chairs, tables, basketball court, hand tools in the shop, office computers, Zambonis and the scoreboard are just some of the items off a list that is seven pages long in very small print. Other overhead costs include water, sewerage, electricity, phone service, internet access, natural gas, cable TV, staff salaries, and benefit packages. In order to upkeep all the equipment and technology the facility has daily operational costs, these include: labor and materials to repair damage, upgrading of current systems, maintain capitol equipment and perform preventative maintenance. In addition, each event within itself has its own related costs such as: labor and material that are requested by the event that are used exclusively for the event, for example: propane gases for pyro special effects, business equipment the show needs that we rent locally (copiers, fax machines, etc.), labor to convert the facility from hockey to concert mode, event housekeeping, event staff (security, ushers, supervisors, ticket takers, etc.). In order to stay in business a facility must make a great amount of income to flourish in its industry. There are many forms of incoming profits from many sectors of the arena. The most important form is Patron generated sales: tickets, premium seat packages these packages are VIP suites, party suites and club seating. Food and Beverage help to keep the customers satisfied while being entertained by events and is a big money maker. Merchandise is sold at each event and the arena even has its own store for Monarch hockey gear and the football arena team the Wolves sell souvenirs as well.

For a Better Way of Living

The economic article A Better Way’s main thesis is that productivity has paved the way for a better living in today’s world. The article starts off with a general but historical background of how production was in the earlier years and lays down the path of productivity which led to its positive effects in the present. It further points out how a closed-mind towards productivity is actually detrimental for future advancement. This paper will both discuss the key points of the article and my reaction to the same.The general map and cycle of productivity is this: human beings used to do everything by themselves. The entire body of a person is used from the physical to the mental. There was need for muscle power and agility to be able to work. Then came the inventions that rapidly took over the work that humans used to do. It is at this point that human workers are displaced and had to look for other jobs to do. This general map and cycle is best exemplified in the agraria n sector wherein farmers used to everything in the farm from tilling the soil to planting the crops to harvesting.And yet with the invention of machineries, tools, irrigation, and even the appearance of scientifically altered and advanced seeds, farmers had no place in the farm. And so they had to leave the farms for the city to work in factories and the industrial sector. At this point, another cycle begins. Assembly lines in factories are replaced by machines that can do the job better, faster and more efficiently. There was more output for a shorter span of time when machines are used. Once again, the worker is displaced. Productivity is one cycle that is very much disliked by the average worker.It is the kind of change that is not readily acceptable as its short term effects are negative for the ordinary man. It seems that with the proliferation and rapid emergence of different kinds of technologies, it seems that there is no more need for a human being in the workforce. Industr ies are no longer satisfied with the physical skills of a person. There is a clamor for the mental capacity of a worker. Anything related to muscle power is no longer enough since there are many machines and even robots that can do the job.Of course, the initial capital output or investment on such advancements are really expensive, compared to just hiring someone to do the job. And yet in the long run, the investment pays off. The article defends productivity in the sense that productivity actually creates more jobs for the workforce. It says that although the initial effect is that workers are displaced, these workers can actually shift to other industries where their talents are needed and will be more helpful.It further provides that there is a hierarchy of talents that productivity can never replace such as imagination and creativity. Although it is a valid point that machines can never be creative or imaginative, it cannot be discounted that creativity and imagination is only available to a limited number of jobs such as the music, literary, and film industry. This then comes to my mind: productivity involves the manual aspect of the workforce. When technology takes over the manual skills of industries, the only thing needed is mental skills.And these mental skills often require a certain amount of schooling and education. Going back to farmers who may not have been able to go to school, or the city children who could not afford to go to college, where will they be found when all the blue-collar jobs are taken over by robots? What will happen when labor becomes immobile? Surely, the idea of more for less will be applauded by business owners and traders and economists. But where will this leave the average Joe? I am not against the arguments of the article.In fact I do admit that productivity definitely has its advantages. For example, although the email has made communications easier, there are still those things that cannot be sent over the internet suc h as bulky packages. For this, manual labor is still needed. And yet it is easier and faster to receive packages nowadays since there are trucks and airplanes that could bring them to you, instead of a messenger on foot. Life is indeed much better, even if this imaginary messenger of mine had lost his job.I also admit that it is people who are responsible for all these advancements. It is the brightness of the human mind and human nature’s need for progress that brought about all these. And yet I ask, when will the world say, I am satisfied? Living standards may be better now but isn’t anyone afraid that there will come a time that machines will rule our world and people will just be subordinate to them? It may seem like a ridiculous idea but in our day and age where robots are invented as housemaids, it doesn’t sound so crazy after all.The unmeasured payoffs of productivity seem so enticing at first look. But there will come a time when displaced workers have n o more industries to go to; when even college graduates cannot find a job because technology does it for them. The question will be: now what? Imagination and creativity can only go so far. When the productivity cycle suddenly stops, when labor can no longer exercise its mobility, when inventions start inventing, it will probably only be mothers who will have a full-time job. After all, technology can never replace the touch and love of a mother.

Admitting average or mediocre students into college has not debased american higher education

American higher education is one of the oldest in the world. Since the establishment of the first higher institute of education in the country, there has been tremendous growth in the number of students admitted to our higher education institutions every year.In deed, College education has been the aspiration of the many young adults in the country.   As the modern technology takes centre state in life, education has become in important tool to assist a student to cut an edge in the technology driven economy.However the issue of admission to American colleges has remained controversial in respect to the admission of average or mediocre students. While some have argued that the admission of average and mediocre students has debased American higher education, this paper strongly refutes this claim. Poor base structure in our education system can be held responsible for debasing American higher education.American education poor base structure debasing higher educationAccording to the charter of human rights, every student has the right to education and admitting average or mediocre students does not debase American higher education (Guinner, 1998).There have been differeing college admission criteria which have denied some students a chance to acquire higher education.   It has been argued that average or mediocre students have debased American higher education but there are other factors which have debased the higher education.First we have to understand what makes an average of mediocre students.   There are many factors which are used to grade students and therefore determine their entry criteria to higher education institutions.   Some of these factors include the low grades, SAT scores, environment and social behavior factors.Therefore these factors determine the ability of the student to purse higher education. However some of the average or mediocre students have performed better than other students. Therefore the first point that refutes this claim is that our system has poorly divided and graded our students (Thill, 2006).SAT has been widely used in determining the eligibility of a student to higher education institutions.   There are many scholars who argued against the use of SAT to determine the eligibility of student to higher education arguing that it is flawed and very unreliable.The first factor that has debased American higher education is the use of SAT in determining the eligibility of students. Therefore we can say that there are no averages or mediocre students but we only have a mediocre system that is used to scrutinize them and this system is SATs.There are other college admission criteria that have debased American higher education system. There are some students who are admitted to college based on their past sports record. Rothchild (2008) argue that there are a number of top colleges which pay students exorbitant amounts of money or award with possessions in order to sway students to join their colleges and play for their teams.No one is quite sure whether the coaches who admit these students to their team really look into the minds like the SAT test looks into student minds.   Most of these students do not really deserve to be college student as their mediocre or average classmate.This means that it is not the admission of average and mediocre students which has debased American higher students but rather the discriminate admission of students based on other factor like sports career.

Evidence-based Interventions for a Patient Suffering from Dementia

Introduction Evidence-based practice has been promoted in all healthcare levels in the NHS (Department of Health, 2012). This is done to ensure that interventions are supported by current evidence in healthcare and have been found to be effective for most patients (Pearson et al., 2009). The use of evidence-based practice is rooted in the belief that patients should only receive quality care (Pearson et al., 2009). The same approach is used when caring for patients with mental health conditions. In the policy, No Health without Mental Health (Department of Health, 2012), the NHS has emphasised that patients suffering from mental health conditions should receive quality and evidence-based care. This brief aims to critically discuss the case of an 80-year old woman who is suffering from dementia and the different forms of interventions that could be applied to the case. Consistent with the Nursing and Midwifery Council’s (NMC, 2008) code of conduct, a pseudonym will be used to hide the identity of the patient. This brief discusses the purpose of evidence-based practice in managing patients with a progressive condition such as dementia. An investigation on the different forms of evidence-based interventions and their potential impact for promoting inclusion would also be presented. A discussion on interventions as means to develop a shared understanding of the patient’s needs would also be done. Legal, ethical and socio-political factors that influence the intervention process would also be explored. Finally, the last part discusses my role as a nurse in the intervention process. Using Evidence-based Interventions for Patients with Dementia The Nursing and Midwifery Council’s (NMC, 2008) Code of Conduct has stressed the importance of delivering quality evidence-based care that is patient-centred. Fitzpatrick (2007a) emphasised that the past model of evidence-based intervention relies only on current evidence from literature to support clinical decisions. Current studies that are of high quality are often used to inform current practices. Fitzpatrick (2007b; 2007c) exmphasised that nurses and other healthcare professionals should have the skills to critically assess the quality of a study and determine whether the findings are applicable to one’s current and future practice. Evaluating the strength of the evidence presented in a research study would require understanding of the search process and whether themes or findings from the study are credible or trustworthy (Polit and Beck, 2010). In recent years, this definition has included best practices, personal experiences of healthcare professional on providi ng care, experiences of colleagues, opinions of experts and current guidelines on a health condition (Fitzpatrick, 2007a; 2007b, 2007c; Greenhalgh, 2010). This new definition embraces other sources of evidence that could be used to help healthcare practitioners and patients make decisions regarding their care. Greenhalgh (2010) specifically points out that while there is reliance on good evidence from published studies, including the experiences of nurses, expert opinion and best practices to aid decision-making would ensure that patients receive quality care. Communicating evidence from published literature is also essential in helping patients decide on the best form of intervention. Morrisey and Calighan (2011) emphasises that effective communication is needed to convey findings of a study in a manner that is understandable to the patient. Successful use of evidence depends first on the quality of relationship between the healthcare providers and the patients (Croker et al., 2013. Kizer (2002) argued that for better care, the relationship between the healthcare professionals and the patients should be strengthened first. Kizer (2002) observe that, â€Å"this intimate relationship is the medium by which information, feelings, fears, concerns, and hopes are exchanged between caregiver and patient† (p. 117). In the UK, The National Institute for Health and Clinical Excellence (NICE, 2006) and the National Collaborating Centre for Mental Health (2007) have provided evidence-based guidelines on how to care for patients with dementia. These guidelines along with current literature, my own and my colleagues’ experiences, expert opinion and the experiences of my patient and her carers will form evidence on the best form of interventions for the patient. My patient’s name is Laura (not her real name). She is 80 years old with dementia, a condition that is progressive and characterized by deterioration of mental state, aggressive behaviour and agitation (Department of Health, 2009). A psychiatric consultant oversees the management of her condition. She has been receiving medications for her dementia but her GP and psychiatrist are discussing alternative drugs to reduce her anxiety level and regulate her sleeping patterns. She is diagnosed with type 2 diabetes and is mobilised with a frame following a broken hip. While she is still lucid and can communicate clearly, it is a challenge to care for her during nighttime when she becomes more anxious and shows signs of confusion. Patients with dementia suffer from progressive cognitive impairments (Department of Health, 2009) that could have an impact on how they receive information from their healthcare professionals and carers and in their adherence to medications. In the case of my patient, she is now showing signs of advanced dementia (NICE, 2006). This could be a challenge since her ability to refuse treatment or engage in healthcare decisions is severely reduced (Department for Constitutional Affairs, 2007). In the UK, the Mental Health Act 2007 (UK Legislation, 2007) and the Mental Capacity Act (Department for Constitutional Affairs, 2007) serve as guides on how to care for patients with mental health conditions such as dementia. These acts serve to protect the rights of the patient by locating a representative of the patient who could decide on her behalf. Hence, any interventions introduced for the patient should be agreed by the patient’s immediate family members or appointed guardian (Depart ment for Constitutional Affair, 2007). Since dementia is a progressive condition that could eventually lead to palliative care, the nurses have to ensure that the patient receives appropriate support during the trajectory of the condition. In my patient’s case, she needs immediate interventions for anxiety and sleep disturbance. She is also currently taking medications for her type 2 diabetes. The NICE (2006) guideline has stated the use of psychological intervention for patients with dementia. These include cognitive behavioural therapy, which will include the patient’s carers, animal-assisted therapy, reminiscence therapy, multisensory stimulation and exercise. Evidence-based Interventions and Potential Impact for Promoting Inclusion A number of studies (Casartelli et al., 2013; Monaghan et al., 2012; Ewen et al., 2012) have shown that exercise could improve the mobility of patients following hip surgery. Most of these studies use the randomised controlled trial study design, which ranks high in the hierarchy of evidence (Greenhalgh, 2010). This type of design reduces selection bias of the participants and increases the credibility of the findings of the study (Polit and Beck, 2010). The NICE (2013) guideline for fall also supports exercise intervention for improving patient’s mobility. My patient Laura is using a frame to aid her walking following a fall and an exercise intervention would improve her mobility. Considering that Laura is also suffering from anxiety, I counseled with the carer that we might consider an exercise intervention to both manage anxiety and improve mobility of the patient. This was well-received by the carer who expressed that they could help the patient with a structured walking e xercise. Meanwhile, cognitive behavioural therapy (Kurz et al., 2012; Hopper et al., 2013) has also been shown to be effective in reducing anxiety amongst patients and in regulating sleep behaviour. This form of intervention was also introduced to Laura and her carer. A programme was created where she would receive CBT on a weekly basis. It should be noted that the psychiatrist and the GP in the healthcare team are considering on alternative pharmacologic therapy to regulate sleeping behaviour and anxiety of the patient. While this might have a positive effect on the patient, it should be noted that medications for anxiety have side effects. For instance, the acetylcholinesterase inhibitors such as rivastigmine, galantamine and donepezil are known to have side effects on the cognition of patients (Porsteinsson et al., 2013; Moncrieff and Cohen, 2009). As a nurse and part of the team, I suggested to the team to consider the effects of pharmacologic interventions on the patient. Further, the NICE (2006) guideline also states that only specialists, that include GPs specialising in elderly care or psychiatrists, should initiate pharmacologic interventions. This guideline also emphasises that the Mini Mental State Examination (MMSE) score of the patient should be between 10 to 20 points. In Laura’s case, she is pro gressing from moderately severe dementia to its severe form. Introducing pharmacologic interventions might only worsen the cognitive state of Laura. Meanwhile, there is strong evidence from a systematic review (Filan and Llewellyn-Jones, 2006) on the effectiveness of animal-assisted therapy in reducing psychological and behavioural symptoms of dementia. A systematic review also ranks as high as randomised controlled trials in the hierarchy of evidence (Greenhalgh, 2010). Findings of Filan and Llewellyn-Jones (2006) also reveal that it can promote social behaviour amongst patients. This form of therapy was initially considered in Laura’s case due to its possible effects on the sleep behaviour of the patient. However, current evidence is still unclear on whether the effects could be sustained for prolonged periods. In application to my patient’s case, the use of animal-assisted therapy might be difficult to carry out since the patient has to depend on a carer for her daily needs. However, our team decided on using music therapy for the patient. Similar to animal-assisted therapy, there is also strong evidence on the e ffectiveness of music therapy in managing anxiety, depression and aggression amongst patients with dementia (Sakamoto et al., 2013; Wall and Duffy, 2010). Importantly, cognitive behavioural and music therapies and exercise interventions all promote inclusion of the patient in the care process (Repper and Perkins, 2003). In cognitive behavioural therapy, the patient and her carer receive support on how to manage anxiety and sleeping behaviour. Since carers are highly involved during CBT, there is a higher chance that the intervention would be successful (Hopper et al., 2013). It has been shown that carers of patients with chronic conditions such as dementia are also at risk of developing depression and anxiety (Department of Health, 2009). Smith et al. (2007) explain that this might be due to the realisation that the patient would not recover from the illness. Further, these carers have to prepare themselves for the patient’s end-of-life care. All these realisations could influence the carer’s own mental health (Smith et al., 2007). Hence, it is important that interventions are not only holistic for the patient, but should also include the carers in the process. Hence, implementing CBT would promote inclusion in practice (Wright and Stickley, 2013). The patient in my care is also suffering from type 2 diabetes. Pharmacologic interventions would include metformin and insulin therapy (NICE, 2008). Non-pharmacologic interventions include exercise, behavioural modification and diet. This presents a complex problem for Laura since it has been shown that elderly patients are also at greatest risk of malnutrition due to the aging process (Department of Health, 2009). Patients with dementia could experience feeding behavioural problems. When patients are admitted in hospitals, the new environment and lack of social interaction with peers could act as triggers in behavioural problems (Department of Health, 2009). Since patients might lack the cognitive ability to express themselves, this might present as aggressive behaviour (NICE, 2006). Hence, ensuring that Laura receives appropriate nutrition during her hospital stay could be influenced by changes in her behaviour. It is important that patients with type 2 diabetes do not only receive pharmacologic interventions but should also have sufficient diet. This is seen as a challenge in Laura’s case since she could experience feeding problems due to loss in cognitive abilities. For instance, she might be reminded on how to chew food or why she needs to eat (Department of Health, 2009). In patients with severe forms, the main aim of feeding is now focused on comfort feeding rather than allowing patients to eat the proper amount of food (Department of Health, 2009). Hence, managing Laura’s type 2 diabetes through proper feeding would be an added challenge to her care. Legal, Ethical and Socio-Political Factors that Influence the Intervention Process Decisions on the care and interventions received by the patient are influenced by several factors. First, the Mental Health Act 2007 (UK Legislation, 2007) states that patients with mental health condition could seek voluntary admission to hospitals and leave whenever they want. This Act also states that patients could only be forced to receive treatment in hospital settings if they are detained under this Act. Laura and her carer could refuse treatment or interventions at any point of her care and my team and I would respect her decision. Observance of this provision under the Mental Health Act would also be consistent with patient-centred care where patients are empowered to act for own benefit and to choose appropriate interventions. Apart from the legal aspects that influence the delivery of interventions, ethical issues should also be observed. In the ethics principle of beneficence, nurses and ot her healthcare practitioners should ensure that the interventions would be beneficial to the patient (Beauchamp and Childress, 2001). In Laura’s case, all the interventions cited previously have been shown to be beneficial to the patient. Only the pharmacologic interventions are associated with adverse and side effects for the patient (Popp and Arlt, 2011). Hence, as a nurse, I lobbied for inclusion of non-pharmacologic interventions instead of reliance on anticholinergic drugs to control the patient’s behaviour. In addition to beneficence, Beauchamp and Childress (2001) also add the ethics principles of autonomy, non-maleficence and justice. In Laura’s case, her autonomy would be respected. Allowing patients to participate in the decision-making process is crucial. However, patients with dementia suffer from cognitive impairments that could influence their decision-making ability (Wright et al., 2009). In accordance with the Mental Capacity Act 2005 (Department for Constitutional Affairs, 2007), the carers of Laura could be appointed to act on her behalf. In non-maleficence, the main aim of the interventions is to promote the health of the patient. There are no known side effects of the psychosocial and exercise interventions. Justice will be observed if Laura receives tailored-interventions that would address her needs. It is important that regardless of the patient’s background, religion, race, gender, ethnicity, she should receive healthcare interventions fit for her needs. This ethics principle is observed since a healthcare team has been addressing Laura’s healthcare needs. While all interventions are patient-centred, socio-political issues that could influence the interventions include the recent changes in the NHS structure where local health boards are primarily responsible for allocating funds to healthcare services (Department for Constitutional Affairs, 2007). Hence, if dementia care is not a priority in the local health board, health programmes for dementia might not receive sufficient funding. This could pose considerable problems for the elderly who are dependent on the NHS for their care. Laura has been receiving sufficient support for her mental health condition. This demonstrates that dementia care remains a priority in my area of care. A survey of the support system in my community reveals that support groups for carers are available. This is essential since supporting carers is also a priority in the NHS (National Collaborating Centre for Mental Health, 2007). Role of the Nurse in the Intervention Process On reflection of the case, I have a role to coordinate care with other team members and to ensure that the patient receives patient-centered care. As a nurse, I have to adhere to the NMC’s (2008) code of conduct and observe patient safety. Recognising that dementia is a progressive condition, I should also focus on interventions that not only addresses the current behavioural problems of the patient but also on preparing the carer and Laura’s family members on palliative care. The NICE (2006) guideline has stated that nurses have an important role in preparing patients of dementia and their family members on end-of-life care. This could be a highly stressful stage in the patient’s disease trajectory or could be one of acceptance and peace for the family. As a nurse, I have to ensure that interventions are appropriate to the stage of dementia that the patient is experiencing. Since nursing is a continuing process, I have to inform the family members that the patie nt will increasingly lose her cognitive abilities and would have difficulty feeding in the last stages of the condition (National Collaborating Centre for Mental Health, 2007). I have to ensure that the patient receives both spiritual and physical support at this stage. Evidence-based care is crucial in ensuring that patients receive the appropriate intervention. In my role as a nurse, I have to ensure that interventions are acceptable to the patient. I should also consider the preferences of the patient, their past experiences and their own perceptions on how to best manage their condition. Since I would be caring for a patient with declining cognitive abilities, I should ensure that her dignity would be maintained (Baillie and Gallagher, 2011). As part of my future learning development, I will attend courses on how to conduct end-of-life care for patients with dementia. Through Laura, I realised that a patient’s dignity should always be observed. It is recommended that in my future and present practice, I will continue to rely on literature on the best form of interventions of my patient. I will also consult with my colleagues, seek expert opinion and the patient’s experiences on how to choose and deliver interventions. Conclusion Evidence-based practice is important in helping patients achieve quality care. In this case, Laura is an 80-year old patient with dementia. She exhibits the moderate form of the condition but is beginning to show signs of advance dementia. As her nurse, I have the duty to observe ethics in healthcare and to seek for interventions that are evidence-based. However, I also realised that other factors also influence the delivery of interventions. These include socio-political, legal and ethical factors. As a nurse, I have to protect the patient’s rights, act as her advocate and ensure her safety during the trajectory of the condition. For future practice, I will continue to practice evidence-based practice. I will also encourage others in the mental health profession to always consider the patient’s preferences when caring for patients with dementia. When patients are unable to decide for their own care, the carer of the patient could act on her behalf. Finally, as a mental health nurse, I should constantly update myself with the best form of interventions for patients with dementia. This will ensure that my patients will receive evidence-based interventions. References Baillie, L. & Gallagher, A. (2011). ‘Respecting dignity in care in diverse care settings: Strategies of UK nurses’. International Journal of Nursing Practice, 17, pp. 336-341. Beauchamp, T. & Childress, J. (2001). Principles of biomedical ethics. 5th ed. Oxford: Oxford University Press. Casartelli, N., Item-Glatthorn, J., Bizzini, ., Leunig, M. & Maffiuletti, N. (2013). ‘Differences in gait characteristics between total hip, knee, and ankle arthroplasty patients: a six-moth postoperative comparison’. BMC Musculoskeletal Disorder, 14:176 doi: 10.1186/1471-2474-14-176. Croker, J., Swancut, D., Roberts, M., Abel, G., Roland, M. & Campbell, J. (2013) ‘Factors affecting patients’ trust and confidence in GPs: evidence from the national GP patient survey’, BMJ Open, 3(5). Pii: e002762. Doi: 10.1136/bmjopen-2013-002762. Department of Health (2012). No Health Without Mental Health. London: Department of Health. Department of Health (2009). Living Well with dementia: A National Dementia Strategy. London: Department of Health. Department for Constitutional Affairs (2007). Mental Capacity Act 2005 Code of Practice. Norwich: The Stationery Office. Ewen, A., Stewart, S., St Clair Gibson, A., Kashyap, S. & Caplan, N. (2012). ‘Post-operative gait analysis in total hip replacement patients- a review of current literature and meta-analysis’. Gait Posture, 36(1), pp. 1-6. Filan, S. & Llewellyn-Jones, R. (2006). ‘An animal-assisted therapy for dementia: a review of the literature’. International Psychogeriatrics, 18(4), pp. 597-611. Fitzpatrick, J. (2007a). ‘Finding the research for evidence-based practice: Part one- The development of EBP’. Nursing Times, 103(17), pp. 32-33. Fitzpatrick, J. (2007b). ‘Finding the research for evidence-based practice: Part two-selecting credible evidence’. Nursing Times, 103(18), pp. 32-33. Fitzpatrick, J. (2007c). ‘How to turn research into evidence-based practice: Part three- Making a case’. Nursing Times, 103(19), pp. 32-33. Greenhalgh, T. (2010). How to read a paper: the basics of evidence-based medicine. West Sussex, UK: John Wiley and Sons. Hopper, T., bourgeois, M., Pimentel, J., Qualls, C., Hickey, E., Frymark, T. & Schooling, T. (2013). ‘An evidence-based systematic review on cognitive interventions for individuals with dementia’. American Journal of Speech and Language Pathology, 22(1), pp. 126-145. Kizer, K. (2002). ‘Patient centred care: essential but probably not sufficient’. Quality and Safety in Health Care, 11, pp. 117-118. Kurz, A., Thone-Otto, A., Cramer, B., Egert, S., Frolich, L., Gertz, H., Kehl, V., Wagenpfeil, S. & Werheid, K. (2012). ‘CORDIAL: Cognitive rehabilitation and cognitive-behavioral treatment for early dementia in Alzheimer disease: a multicenter, randomized, controlled trial’. Alzheimer Disease and Associated Disorders, 26(3), pp. 246-253. Monaghan, B., Grant, T., Hing, W. & Cusack, T. (2012). ‘Functional exercise after total hip replacement (FEATHER): a randomised control trial’, BMC Musculoskeletal Disorder. 13:237 doi: 10.1186/1471-2474-13-237. Moncrieff, J. & Cohen, D. (2009). ‘How do psychiatric drugs work?’. British Medical Journal: 338 [Online]. Available from: http://www.bmj.com/content/338/bmj.b1963#alternate. Morrissey, J. & Callgahan, P. (2011). Communication skills for mental health nurses. Maidenhead: Open University Press. National Collaborating Centre for Mental Health (2007). Dementia: The NICE-SCIE Guideline on supporting people with dementia and their carers in health and social care. London: The British Psychological Society and Gaskell and Social Care Institute for Excellence and NICE. National Institute for Health and Clinical Excellence (NICE) (2013). Falls: assessment and prevention of falls in older people: NICE clinical guideline 161. London: NICE. National Institute for Health and Clinical Excellence (NICE) (2008). Type 2 Diabetes: The Management of type 2 diabetes. London: NICE. National Institute for Health and Clinical Excellence (NICE) (2006). Dementia: Supporting people with dementia and their carers in health and social care. London: NICE. Nursing and Midwifery Council (NMC) (2008). The Code: Standards of conduct, performance and ethics for nurses and midwives. London: NMC. Pearson, A., Field, J., Jordan, Z. (2009). Evidence-Based Clinical Practice in Nursing and health Care. Assimilating Research, Experience and Expertise. Oxford. Blackwell Publishing. Polit, D. & Beck, C. (2010). Essentials of nursing research: appraising evidence for nursing practice. 7th ed. London: Lippincott Williams and Wilkins. Popp, J. & Arlt, S. (2011). ‘Pharmacological treatment of dementia and mild cognitive impairment due to Alzheimer’s disease’. Current Opinion in Psychiatry, 24(6), pp. 556-561. Porsteinsson, A., Drye, L., Pollock, B., Devanand, D., Frangakis, C. Ismail, Z., Marano, C., Meinert, C., Mintzer, J., Munro, C., Pelton, G., Rabins, P., Rosenberg, P., Schneider, L., Shade, D., Weintraub, D., yesavage, J. & Lyketsos, C. (2013). ‘Effect of citalopram on agitation in Alzheimer disease: the CitAD randomized clinical trial’. JAMA, 311(7), pp. 682-691. Repper, J. & Perkins, R. (2003). Social inclusion and recovery: A model for mental health practice. London: Balliere Tindall. Sakamoto, M., Ando, H. & Tsutou, A. (2013). ‘Comparing the effects of different individualized music interventions for elderly individuals with severe dementia’, International Psychogeriatrics. 25(5), pp. 775-784. Smith, G., Greogry, K. & Higgs, A. (2007). An integrated approach to family work for psychosis. London: Jessica Kingsley Publishers. UK Legislation (2007) Mental Health Act 2007 [Online]. Available from: http://www.legislation.gov.uk/ukpga/2007/12/contents (Accessed: 13th May, 2014). Wall, M. & Duffy, A. (2010). ‘The effects of music therapy for older people with dementia’. British Journal of Nursing, 19(2), pp. 108-113. Wright, N. & Stickley, T. (2013). Concepts of social inclusion, exclusion and mental health: A review of the international literature. London: SAGE. Wright, J., Turkington, D., Kingdon, D. & Basco, M. (2009). Cognitive-behaviour therapy for severe mental illness: An illustrated guide. USA: American Psychiatric Publishing Inc.